Building the teams behind brands, and the content engines behind creators.

Talent acquisition, org design and founder’s-office support for startups. Scripting, account management and brand partnerships for creators.

Currently

Advising a marketing agency in Bangalore and managing content for creators.

Portrait of Abhipsa Khuntia
Plate IAbhipsa, off-duty

§ 0

Growth, Built Systematically

I combine talent, content, and AI to build systems that scale brands and creators.

Track 01

Brands & Founders

  • Talent acquisition & hiring systems
  • Org design & role mapping
  • Talent mapping & sourcing
  • Founder’s-office support
Track 02

Creators

  • Scripting (English & Hinglish, branded and organic)
  • Account management
  • Editor coordination
  • Brand coordination & partnerships

§ I

Selected growth systems

A curated body of work across talent, creator growth, and AI-powered operations.

  1. 01

    Brands · Team Scaling / Growth Infrastructure

    Buzzlab

    Role: Founder's Office - Talent Management 

    20+ hires in 3 months

    2025
  2. 02

    Brands · Hiring Systems / Org Growth

    CynLr

    Role: TA Manager

    Built hiring infrastructure from scratch

    2024
  3. 03

    Brands · Ops Efficiency / Growth Systems

    Cuemath

    Role: [edit]

    17% increase in offer-to-join ratio

    2024
  4. 04

    Creators · Scripting / Account & Brand Coordination

    Dr. Manan Vora

    Role: Social Media Strategist

    6.2M views on the top reel

    2025
  5. 05

    Creators · Creator Positioning / Content Strategy

    Sonam C Chhabra

    Role: Social Media Strategist

    Expanded audience reach & engagement

    2025
  6. 06

    Creators · Content Strategy / Audience Growth

    Siddhartha Singh

    Role: Social Media Strategist

    Scaled views from 75K → 2.3M

    2025

§ II

The practice

Two ways to work together, depending on what the business needs first.

Brands

03 offers

1.1

Hiring Sprint

Focused hiring for a defined set of roles, from sourcing and screening through to offer.

1.2

Org & Hiring Build-out

 Role mapping, team structure and a hiring plan, so you know who to hire next and why.

1.3

Founder’s-Office Support

 A hands-on partner for the founder, covering hiring, operations and the follow-through that gets dropped.

Creators

03 offers

2.1

Scripting Retainer

A steady flow of scripts in your voice, built around the formats that already work for you or you want to experiment

2.2

Creator Management

Day-to-day account management, from planning and editor handoffs to keeping the content calendar moving.

2.3

Brand Deal Coordination

Briefs, scripts, approvals and timelines handled end to end, so brand work ships without chaos.