Building growth engines using talent, content, and AI.

I help brands scale teams, content, and systems — combining talent strategy, social media growth, and AI.

Currently

Advising a Marketing Agency in Bangalore and Working with a couple of Influencers.

Portrait of Abhipsa Khuntia
Plate IAbhipsa, off-duty

§ 0

Growth, Built Systematically

I combine talent, content, and AI to build systems that scale brands and creators.

01

Talent & Hiring

Building high-performing teams through structured hiring, creator sourcing, and scalable talent systems.

  • Hiring Systems
  • Creator Sourcing
  • Team Building
02

Content & Growth

Designing content strategies that drive attention, engagement, and consistent growth for brands and creators.

  • Content Strategy
  • Social Media Growth
  • Brand Positioning
03

AI & Systems

Leveraging AI to automate workflows, scale content, and optimize operations for faster, smarter growth.

  • AI Workflows
  • Automation
  • Process Optimization

Not just execution — I build systems that scale.

§ I

Selected growth systems

A curated body of work across talent, creator growth, and AI-powered operations.

  1. 01

    Team Scaling / Growth Infrastructure

    Buzzlab

    20+ hires in 3 months

    2025
  2. 02

    Hiring Systems / Org Growth

    CynLr

    Built hiring infrastructure from scratch

    2024
  3. 03

    Ops Efficiency / Growth Systems

    Cuemath

    17% increase in offer-to-join ratio

    2024
  4. 04

    Creator Positioning / Content Strategy

    Sonam C Chhabra

    Expanded audience reach & engagement

    2025
  5. 05

    Content Strategy / Audience Growth

    Siddhartha Singh

    Scaled views from 75K → 2.3M

    2025

“Most growth problems are simply attention problems — mis-priced, mis-routed, mis-told.”

— from a recent client letter

§ II

The practice

i.

Diagnostic

A four-week study of your funnel, narrative and data. Delivered as a written report — no slides, no hedging.

ii.

Engagement

A focused twelve-week partnership with the founding team. One initiative, executed precisely, then handed back.

iii.

Counsel

Standing advisory for a small number of operators. Monthly correspondence and a quarterly day in person.